A shared visual language for everything we build. These guidelines keep the QUKO identity clear, consistent and recognisable across hardware, software and communication.
QUKO connects engineering, sport and data. Our identity should feel just as connected: one logo, one palette and one voice, whether it appears on a sensor, a dashboard or a research poster.
Use this page as the single reference for our logo files, colours and typography. If a project needs something that is not covered here, contact us before inventing a variant.
Use the primary logo by default. Reach for the symbol when space is tight or the QUKO name is already present.
The symbol together with the QUKO wordmark is the default version and the first choice on any new layout.
The symbol on its own works where the wordmark is already present or where space is limited.
Match the version to the background and the medium.
The default version: a brand-red symbol with the wordmark in near-black, for light backgrounds in digital and print.
A single-colour black symbol for stamps, engraving, single-ink print and any low-fidelity reproduction.
Use the full colour logo on light areas. On dark surfaces, use the brand-red symbol, or place the full logo on a light plate.
Keep a margin of clear space around the logo equal to the height of the symbol, marked as X. Nothing should enter this area: no text, image or graphic element.
Our red anchors the identity, with ink for text and dark surfaces.
Primary brand colour. The logo, accents and key actions.
Primary text, dark surfaces and the monochrome logo.
The logo loses its value when it is altered. Avoid the following.
Use these master files. Do not export logos from screenshots or presentations. Click a file to download it.
